Key Messaging and Brand Positioning Services
Positioning and Messaging As Part Of Tech PRAt ReBlonde, our tech PR experts invest significant resources into strategizing the most constructive messaging and positioning angles for each client. With ReBlonde, a client’s journey starts with a review of the client’s brand communications strategy, or in the case of a new brand, helping the client define and articulate that strategy. We then craft and refine the most important messaging, which is essential for the selection of the right communications channels and creation of the tactical part of the communications program. Incorporating the PESO model allows us to segment PR efforts into four pillars (paid, earned, shared, owned), enabling us to make sense of and organize the channels in which we are currently investing.
Brand Positioning and MessagingOur tech PR experts also conduct an editorial and social media audit in order to help deliver the right mix of media outlets for an effective media relations campaign. We review the brand’s market position, insights from market research, and our own perception audits, taking into account external insights including industry trends, disruptive influences, category changes, and competitive moves. Once the highest-value audiences have been distinguished, ReBlonde crafts the most dynamic brand messages to set you apart from your competitors.
Our PR teams are ready to start working with you as soon as your timeline dictates. Drop us a line and we will be sure to get back to you as soon as possible.
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